Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. But merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and most of all, rich with content. Frequency of blogging plays an important role in this equation, too. In fact, our research “Lead Generation Lessons From 4,000 Businesses” shows that companies that blog 20 or more times in a month see the biggest return in traffic and leads.
A blog is a long-term marketing asset that will bring traffic and leads to your business. It introduces you as a thought leader in your industry and allows you to earn people’s trust. In this ebook, we will walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this valuable marketing channel.