The Art Of Digital Marketing

SEO – Links & other signals

• Google Algorithm: Panda & Penguin

• External links to relevant content and websites
– The trustworthiness of the linking domain.
– The popularity of the linking page.
– The relevancy of the content between the source page and the target page.

• Your website should be linked to:
– Google Webmaster Tools: provides details about your pages visibility on Google
– Google Analytics: provides details about your website’s traffic

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