Ecommerce Website Q & A

  • April 28, 2012
  • Q&A

Richard asks…

eCommerce website?

i should chose four eCommerce website and should evaluate them but i don’t know any thong about eCommerce website so any one con help me in this evaluation

Simon answers:

To properly evaluate a website, choose one at a time and “Go through the motions” to place an order for a few products…You can always change your mind at the last step, the payment page.

As an extension of the regular brick-and-mortar business, the website should convey Trust and Security first of all.

Guarantees should be prominently displayed, along with a statement of online security issues addressed…and full contact information puts “A face to the name” so to speak, at least geographically.

Site navigation should be prominent and simplified…a search feature is a handy Plus, but a catalog listing on each page is a basic requirement, at least a breakdown of categories.

Individual product descriptions should include any pertinent “buying decision” details you would be able to receive by reading the package at your local store, along with shipping weights and dimensions.

Shipping alternatives and payment flexibility are a professional touch that makes many sites stand out from their competition…these are part of the “Meeting the customer’s needs” philosophy that insures survival of an online business.
*A few sites seem to charge 20-50% more for shipping than most others,based on the same weight…something to notice during checkout.

Bottom line: A complete evaluation involves a bit of role-playing; Put yourself in the role of a Mid-western housewife looking for a good deal on a few bestselling books, A college student trying to save money on a simple wardrobe of t-shirts and sneakers, A senior looking for a deal on blood pressure monitoring tools…You get the picture?

Generally speaking, the “abandoned cart” syndrome averages about 30% web-wide…this means that about one in every three-to-four shoppers get as far as the payment page and change their minds.
Leaving a small margin for shopper’s remorse, the rest of them managed to lose momentum in the final stages of the shopping experience.

Apparently, many websites are making the checkout process too complex, confusing, or restrictive for many shoppers…and most don’t even realize it yet.

…something to keep in mind during your test-shops.

Lizzie asks…

What eCommerce website builder software and web hosting UK are the best?

This is for for my eCommerce website with my own products, departments, brand colors, logo, register with website, advertisement (affiliate to get commissions) etc. I was thinking of GoDaddy but now i have questions. Advice would be appreciated. Thanks for helping.

Simon answers:

I would only use if you want to be upsold on 10 pages before you check out. If you sign up for one of our hosting packages we can install an excellent eCommerce system in it for no extra charge.

Laura asks…

I am developing an eCommerce Website, how should I make a start?

I have started learning PHP and along with that I have started to develop an eCommerce Website but the I am having difficulty in starting to work on this project. Because it is not clear that how many areas the Website will have. I can’t fully understand the project. What should I do to have a clear understanding of my project?

Simon answers:

It is entirely possible to work with another developer such as Purple Turtle, we have a “White Label” guarantee for our work, and you can have a fully functional and completely custom eCommerce Solution.

Donald asks…

How to create an eCommerce website in adobe Dreamweaver?

I am a freelance web designer, mainly dealing with portfolio type websites, a client has asked me to produce an eCommerce website, and other than creating one for my client, i would also like to learn how to create them, someone please help, Thanks.

Simon answers:

Try Google!

Charles asks…

How to do SEO for my eCommerce website? Is there are any SEO or SEM techniques?

I have a client that having an eCommerce website Developed. Actually, there are many product are in his Website. I want to optimize that website. Those products I can not put on the home page. Product pages are dynamically created which will not cached by Google. How can I introduce to those products in Search Engine or how can user come to know? Please help me any idea suggestion are welcome.

Simon answers:

Not a Big Deal.. Let me explain..

Create some web 2.0 Property Pages for all his targeted keywords as the URL with some description included about the product and image of it and finally bookmarking them using tools like Bookmark Demon, shareware or Social Marker.

Try to participate in Forums. Forums would really help you. Don’t promote your business in the start. Post some constructive messages for all the crap in that forum and finally yours. It should be like 1:10 ratio. 10 shouldn’t be related to your niche and 1 should be yours.

Try to post the ads in all Major Ad Portals like Craigslist. This would really helps. You can go by regional with Craigslist. If your client wants some regional traffic then do some research and search for local ad sites () you would find many ad sites for free. You can even bookmark the ad URL which would drive people to it.

Finally make use of Google Base. Create an Ad with some description and bookmark the same..

Hope this helps..

Thomas asks…

How much is a good price for a Fully Functional E Commerce website to be built?

I have a guy that wants to charge $1000 to build my eCommerce website. He says that is just for the programming of the website no labor costs. Is this true? Can I get this any cheaper?

Simon answers:

It’s expensive.. You might want to try having us develop a magneto site template,. This should cost much much less.

Jenny asks…

What is the best e-payment solution for an international eCommerce website?

What would be the best e-payment solution for an international eCommerce website?
An international Visa, MasterCard, Am Ex card would be great, but most US or European customers they only have credit/debit cards issued by local banks only.
Also, I have heard about “draconian” monopolist practices taken by PayPal towards international sellers, including freezing of funds for several months, very bad customer services, etc.
Please tell us about your genuine experience. Many Thanks

Simon answers:

I looked into lots of solutions but opted for PayPal in the end. Their fees are reasonable and there is no upfront payment required.

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