This is the wrap up of the most popular posts and announcements on SEJ over the past week. Newsletter subscribers are the first to receive this and other updates.
Fixing Your Site After Google’s Latest Warning
Google sent out this warning via Search Console and we were quick to provide some helpful solutions. View this week’s top SEO postfor more information on Google’s latest mass warning and how to fix it.
Google Panda 4.2 Rolls Out
Google started rolling out Panda update version 4.2 last weekend, affecting 2-3% of queries. Panda 4.2 will take a few months to fully roll out, so the full impact of the update has yet to be seen.
Some webmasters are reporting to see no changes in traffic, while others are reporting giant spikes and drops. For what we know so far, check out another of this week’s top SEO posts.
John explained that the rollout is taking months and months, as opposed to days or weeks, because of an “internal issue” related to “technical reasons.” But he explicitly said this rollout is not going slowly specifically to “confuse people.”
This [Panda rollout] is actually pretty much a similar update to before. For technical reasons we are rolling it out a bit slower. It is not that we are trying to confuse people with this. It is really just for technical reasons.
So, it is not that we are crawling slowly. We are crawling and indexing normal, and we are using that content as well to recognize higher quality and lower quality sites. But we are rolling out this information in a little bit more slower way. Mostly for technical reasons.
It is not like we are making this process slower by design, it is really an internal issue on our side.
A lot of webmasters want to see immediate results from Google’s Web spam algorithms, but with the Panda 4.2 slow rollout, it won’t be like that. It can take months and months for a site to fully see a positive or negative impact of the algorithm.
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