Google Local Pack Down to 3 Listings, Address & Phone Number Removed by @mattsouthern

  • August 8, 2015
  • SEO
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Local searches conduced in Google will now return a more limited local pack.

Google’s local pack of 7 listings has been reduced to three, while addresses and phone numbers have been remove altogether.

If searchers wish to receive more information about a business they will now have to click through to the website or Google Maps listing.

Also removed are links to Google My Business pages, making Google+ even less relevant than it has become of late.

Instead of addresses and phone numbers you’ll now find store hours more prominently displayed in the Google local pack, along with warnings if a location is going to close soon.

google local 3 pack

Screenshot via Matt Southern

It looks like store hours are only displayed if the website contains the proper markup. Reviews are displayed as the always were, and no matter how hard you look you won’t find a link to Google+ anywhere.

While this is a drastic reduction of local search listings, searchers can always click to expand the box and view more local listings — up to 20 per page.

The changes are the same across mobile and desktop, although on mobile the local pack features the option to call a business by tapping on its listing.

Google’s new local listings will be rolled out worldwide and are currently being seen in US, Europe, UK, Australia, South Africa and Canada.

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