Google Sets Its Sights on Paid Blog Networks

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A few weeks ago, I wrote an article about Google’s latest move to clean up its index, namely the over-optimization penalty. As a way to enforce the move, Google is apparently going after paid blog networks by de-indexing their content.

For those who don’t know, paid blog networks are websites that publish content with an inbound link, sometimes more than just one, for paid customers. Website owners would use these networks to help swing the search engine results in their favor.

Google’s latest victim is BuildMyRank.com (known to many as BMR), a paid blog network with a large customer base that has been around for a couple of years. On March 19th, the website issued a statement in which it said that the “overwhelming majority of our network has been de-indexed (by Google).” This essentially neutralizes any positive SEO effects that websites with links on BMR may have enjoyed in the past.

This is obviously going to send some, if not many, sites spiraling down to the abyss of cyberspace. And a question many are now asking is should I remove my content, with links to my site, from blog networks?

Personally, I don’t think it matters at this point. Removing links from paid networks will not remove the trail that Google can, and I bet will, use to determine if a site merits the proverbial slap. If anything, it may look suspicious in the eyes of the search engine giant if a site suddenly nixed all links from places like BMR; it would be tantamount to an admission of guilt.

Besides, webmasters who suspected, as most of us did, that sooner or later Google would come down on such SEO practices may, in an attempt to sabotage the competition, have placed links in networks like BMR pointing to better ranked sites. Why not? It’s certainly easier to do that than to labor to climb up the rankings. I think Google might take that into account prior to deciding to engage in a carpet bombing mission. So no, I wouldn’t remove any of my links. Of course, I could be totally wrong on this.

Many people are throwing their arms up and crying foul, but everybody knows that for years now Google has been gradually cracking down on shady SEO techniques, and that while these methods may produce results in the short term, they don’t really amount to much in the long run. I can certainly understand people’s angst over this, I can’t, however, understand their surprise.

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6 Comments
    • S. Francis Berman
    • May 3, 2012

    This news comes as a double edge sword of sorts. For some internet marketers, for instance those that were “slapped” not so good. But, for those not using this method one must feel a bit of joy and a rise in Google’s ranks because what it seems to mean is what everyone should know and that is Google’s life blood is matching users search with relevant content, value added content is more important than quantity of back links and that is how it should be No more gaming the system.

    • Name text right here
    • May 2, 2012

    GOOD POST

    • cpabeyond
    • April 29, 2012

    As a Newbie, I am always exploring online for articles that can benefit me. Thank you

    • Jamaal Mcferrin
    • April 28, 2012

    I really like your blog, kudos for writing the posts!

    • Deloras Leider
    • April 24, 2012

    haha cool ! I like this blog 🙂

    • Laura Hough
    • April 24, 2012

    Good website I found info very informative. I come here all the time and they always deliver good content!

 

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