Importance of Backlinks and the Impact of Anchor Texts

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Backlinks are the backbone of search engine optimization (SEO). Sure, on-page optimization is essential as well, but without backlinks and unless you plan on buying advertising, your website’s chances of seeing any traffic are slim to none. Building a large amount of quality backlinks will ensure that your online property thrives in the search engine results pages (SERPs) and never ends up lost in the abyss of cyberspace.

An important factor of building backlinks is the anchor text, this is the clickable set of words or terms that form the hyperlink. The anchor text should consist of the keyword, or key phrase, for which you intend to optimize your website. Google, and other search engines, views anchor texts as an indication of content relevance and affords the website a greater amount of clout as it relates to the text, and therefore, your target keywords.

A way to illustrate the importance of anchor texts is by conducting a Google search for the term “click here.” In the ensuing results, you’ll notice that the first link to come up is that of a page that belongs to If you click onto the page, you will find that nowhere on the page is the term “click here” mentioned. The reason for the number 1 Google ranking is the fact that millions of website instruct their viewers to “click here”, in the form of an anchor text, to download the Adobe Reader.

Purple Turtle Productions can help your website acquire the necessary number of backlinks to achieve high search engine rankings and reap the benefits of the traffic that will follow. We offer 2 SEO packages that will provide quality anchor text backlinks, and subsequently infuse your site with the amount of SEO juice it needs.


The Small SEO Bundle

This package is designed for small businesses on a tight budget who are looking to get their online property off the ground and on to higher search engine rankings. The package includes effective on-page optimization, search engine submission, and solid inbound link building.


The Big SEO Bundle

For businesses who need more SEO impact, the Big SEO Bundle package provides the same three services on a higher scale, plus our highly effective social media marketing service which includes social networks such as Facebook, Twitter and YouTube.

Our SEO services are some of the best and most competitive you can possibly find. Everything we do is geared toward providing both success and customer satisfaction. With our background and expertise in online marketing, we will assist you in acquiring the quantity and quality of visitors that will help your website not only reach success, but also remain at the top once it gets there.


Our Promotion and Aggregation Team are featured content delivery sources in the SEO and Web Promotion space. We scour the internet for useful search, wordpress and google news and information, and have written over 200 articles about seo and wordpress. We define the term "Living Life to the Fullest" and as such, should be your primary source for information, tips and advice in the Wordpress and Search Engine Optimization Space

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