Insight on Writing Web Content

  • April 1, 2012
  • Blog
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One of the hardest things about writing content for a website or blog is knowing what constitutes good content. Unfortunately, there’s no formulaic method by which to determine what to say and how to say it. I write web content for a living and thought I’d to touch on a couple of things that I find to be helpful in producing content on a regular basis.

Objective

It’s hard to write when you don’t know the purpose for which you’re writing. I wouldn’t even know where to start if I didn’t first take a few moments to decide on the objective of the piece. I have to first determine what I’d like readers to get from the content once they’ve read it. With this in mind from the beginning, I’m able to write with a clear focus; otherwise, I’d spend a lot of time bouncing from one thought to the other without getting much written.

The KISS Principle

Web content needs to be kept simple and to the point. Today’s internet surfer is very fickle in nature. Complicated or hard to read content only serves to elicit a quick push of the back button. Forget trying to sound smart or flashy, just convey your thoughts on the subject in a concise and perspicuous manner; otherwise, you won’t retain many readers.

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