Google has announced they are rolling out another Panda refresh called Panda 3.92.
“Fewer than 0.7% of queries noticeably affected” – that is still a large number of queries that will be impacted.
Not long ago Matt Cutts also said we can expect a Penguin update too.
“… we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet.”
Matt Cutts also pointed out “The updates are going to be jarring and jolting for a while.”
The following question was asked: “Matt, can you please tell us exactly what to fix now then so we are not caught off guard? Don’t give us the secret sauce, just be transparent and say ‘watch your linking text’ or ‘check your HTML for inadvertent alt attributes with keywords in them’ or ‘delete all your old links on ‘put-it-there-yourself’ pages (or nofollow them)’ or whatever this new penguin eats.”
Matt’s answer: “Certainly links are a primary area to monitor. That has been true all this year and you can expect that to continue.”
The Google Official blog writes:
“We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”
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