Direct Furniture Atlanta

Affordable modern furniture, sofas, lighting and home decor online store. Home and office furniture styles from Mid Century Modern to Italian Contemporary

Challenge

To increase online sales.

Solution

After transferring the site to our servers and cleaning it up, we completed many intense operations on the site including a product selective slider, a sale tag system for items on sale, as well as took over the Google Adwords and social marketing system using our ranking and promotion systems. We have also developed a custom WooCommerce Google Product XML Feed for Google Shopping and Google Merchant Center

Results

We’ve achieved a Click Through Rate (CTR) of 3.7%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 14%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 370%.

From The Client

“Our monthly sales jumped from approximately $3500/mo to well over $15,000. Simon's ability and knowledge of SEO and social media marketing is second to none.”