Small business SEO (search engine optimization), is one of the most cost-effective means by which to place your products and services in front of a large number of prospective buyers. It’s no secret that today, the internet is where the masses head to look for products, services and information. The days of looking up businesses in the Yellow Pages have gone the way of the dodo bird.
SEO presents small business owners with a relatively inexpensive opportunity to tap into a niche market. The major elements of SEO consist of writing content and having links, and lots of them, pointing to your web pages. This can be outsourced at very low costs resulting in a healthy ROI for your business, especially when compared to paid online as well as offline advertising.
Sure, paid online advertising can, in many cases, generate traffic to your website almost instantly. But that requires a sizable budget, and when you stop spending, the traffic immediately stops as well. SEO, on the other hand, can have very long-lasting effects. While it takes time to begin to rank high for specific keywords, the amount of SEO juice you acquire for your site will serve to keep it at the top for quite a while after you’ve curtailed or even stopped your optimization efforts.
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